D-School & Design Guru (DSDG)

What is Neurodesign? The neuropsychophysiological basis of buying behavior is the topic of discussion under the discipline of neurobuyology. The design strategy that influences buying behavior and its neuropsychophysiological basis are topics of discussion under neurodesign. The neurodesign is the advanced study of designing products or interfaces or systems for behavioural changes and desired user experiences. The techniques which are used in design evaluation are known as Neuromarketing techniques. These techniques include fMRI, PET, MEG, EEG, GSR, Facial EMG, Eyetracking, etc.  Know more about Neurodesign and Purchase this E-book   !!! CLICK HERE to purchase Hurry!  (ONLY FEW COPIES LEFT) CLICK   here to purchase from  AMAZON CLICK   here to purchase from  FLIPKART

E motional Product Design Emotional Product Design is an important subject of discussion in the design domain. Designers can embed the affective values in the product or digital interfaces if they know the techniques to embed the emotional values. There are various techniques for embedding affective values such as Semantic Differential Technique, Kansei Engineering Method, Biometric Methods (e.g. EEG, facial EMG, HRV studies, etc.) You can have an idea of the  emotional design if you go through the following materials: Emotion Emotional Design Model Cognitive theories of product emotion and their applications in emotional product design Video Tutorials on Emotional/ Affective Design Teaser Tutorial 1 Tutorial 2 Tutorial 3 Tutorial 4