Indian Political Cartoons
Indian society changed after digitalization and economical reformation. Currently, Facebook is the most popular social media in India. The political cartoonist took that platform as an opportunity to share their thoughts and raise socio-political issues through their cartoons. The aim of the paper is to study responses (likingness and affective) to political cartoons in respect to responsiveness towards cartoons, gender, and socio-economic status. The study was conducted among 875 Indians from different parts of India including males and females with various socio-economic backgrounds. The data was captured in the form of sentiments (love, sadness, anger, and happiness emotions) for each cartoon is shared in the Facebook timeline. Then, relevant descriptive statistics were computed using IBM SPSS 20.0 software. Results showed that maximum Facebook users expressed their thoughts about political cartoons through emoticons in terms of like, sad, angry, and happiness. It is found that male users are more likely to be expressive to political cartoons than female users. Most users from low and middle socio-economic backgrounds relate themselves to the cartoon scenarios and show more interest than users from a higher class of society. Hence, political socio-political scenarios can be communicated effectively using political cartoons on Facebook as the people of India are relating themselves to various cartoons.
Prasun Chakraborty, Anirban Chowdhury (2021). Study of Acceptance of Indian Political Cartoonsin Facebook Landscape. International Journal of Innovative Technology and Exploring Engineering (IJITEE) ISSN: 2278-3075 (Online), Volume-10 Issue-10, August 2021
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